Creative Volunteering

Community Organisation Management Training

The Program information for each module is as follows:

Workshop 1 : Undertake Marketing

• Topic 1: Understanding networks
• Topic 1: What is marketing
  • Case study
  • The marketing mix
  • Components of marketing
• Topic 2: Where do we begin—planning
  • Vision statement
  • Organisation audit
  • SWOT analysis
  • Setting marketing goals
  • Action planning
  • The product life cycle
• Topic 3: Engaging in marketing activity
  • Stakeholder analysis
  • Market research
  • Who else is in your field?
  • Communicating your message
  • Methods of communication
• Topic 4: Measuring Success
• Topic 5: Marketing tips and activities
  • Option 1: Visitor survey
  • Option 2: Media release
  • Option 3: Designing a brochure
  • Option 4: Corporate identity
  • Marketing plan template

Workshop 2 : Network with Communities 

• Topic 1: Understanding networks
  •             Understanding your community
  •             Local networks
  •             Connection points
  •             Types of networks
• Topic 2: Networking opportunities
  •             Community Resources
  •             Networking with purpose
  •             Benefits
• Topic 3: Networking tools
  •             Effective meetings
  •             Sharing Responsibility
  •             Information management
• Topic 4: Communication & working in groups
  •             Communicate with a purpose
  •             The communication process
  •             Encouraging participation
  •             Style guide for inclusive language
  •             Reaching agreement
  •            Problem solving for conflict resolution
• Topic 5: Representing your organization
  •            Introducing your organisation
  •             Business card

Workshop 3 : Develop Funds and Resources

• Topic 1: Determining resource & funding needs
  • Case study
  • Determine skills & resources required
  • Organisational capacity audit
  • Resourcing needs
• Topic 2: Researching options
  • Government grants
  • Non-arts/-cultural funding
  • Philanthropic organisations
  • Sponsorship
  • Other resourcing solutions
• Topic 3: Applications & proposals
  • Preparation
  • Case statement
  • Writing grant applications
  • Negotiating sponsorship agreements
  • Sponsorship proposal
•  Topic 4: Further action– evaluation, reporting and follow up
  • Sponsorship
  • Grants
  • Review for improvement

Workshop 4: Plan & Program Events

• Topic 1: Event Design
  • What is an Event?
  • Why an event?
  • Core Values
  • Design Principles
  • Programming
  • Timetabling
• Topic 2: Event Planning Tools
  • Introducing Spreadsheet Systems
  • Advanced Application of Spreadsheet Systems
• Topic 3: Event Budgeting
  • Accounting versus Planning
  • Budget Rules
  • Box Office / Ticket Sales Analysis
  • Planning Through the Budget
  • Event Expenditure Budget Template
• Topic 4: Event Management
  • Event Scheduling
  • Pre Event                                                                                      
  • On the Day
  • Post Event
  • The Role of the Event Manager
  • Volunteers

Workshop 5: Carrying out Business Planning

• Topic 1: Why our organisation needs a business plan
  • Overview of the arts and cultural industries in Australia
  • What is a business plan?
  • Framework for planning
• Topic 2: Who are we and where are we now?
  • What business are we in?
  • Organisational structure: valuing our people
  • Stakeholders..22
  • SWOT analysis: strengths, weakness, opportunities and threats
  • What do we do with it now?
• Topic 3: Where do we want to be?
  • Vision and values
  • Strategic planning
  • Financial planning
  • Cash flow budget example
  • Legalities-contracts and agreements
  • Risk Management
  • Occupational health & safety
• Topic 4: How do we get there?
  • Strategies and milestones
  • Action planning
  • Marketing
• Topic 5: Measuring success
  • Evaluation